The future doesn’t just happen, it is created – by visionaries.
And Bentley have taken some of the world’s leading visionaries and created six iconic films, which showcase Bentley’s forward thinking position globally giving the brand a new, contemporary feel.
The beautifully shot films can be viewed on the Bentley website or in the dealership, and customers may also notice a concerted media campaign in print, online and through social media.
The films, targeting the future of Automobile, Luxury, Bespoke, Speed, Cities and Philanthrophy, hear from widely recognised and esteemed futurists with the creative insight and technological know-how to shape the future, defining the world in which we live. They discuss their ‘vision of the future’ and so align their innovation and cutting edge appeal with the Bentley Mulsanne.
Bentley was fortunate to work with innovators like land speed record holder Andy Green, bespoke tailor to the stars Clive Darby, musical innovator Jean-Michel Jarre, Lalique CEO Silvio Denz and Federation international l’Automobile President Jean Todt in the make of the films.
The first three Visionaries films look at the Future of Luxury, Automobile and Bespoke, with the final three available in January 2013.
To view these stunning films, log on to www.bentleymulsannevisionaries.com